COLLECTION OF EIGHT ORIGINAL HAND-PAINTED JAZZ AGE COUTURE FASHION DESIGNS


New York: 1920. Eight (10 1/4” x 7") cream colored cards, each with a fashion design whose stenciled silhouette drawing of the model (see reverse side of design #324, red crepe), is painted with the fashion design in watercolor by a professional contemporary hand -- presumably that of the designer. Each drawing includes the design number on the left with a brief description of the colors and the types of fabrics and trim used to create the garment, and on the right, the notation "Earle | 1375 B'way".

Earle is likely the name of the designer (possibly Josephine Earle?), while "1375 B'Way" presumably refers to 1375 Broadway, NYC (a building in the Garment District), probably the address of the designer or fashion distributor. Included are two designs that are either named for or were created by the famous Jazz Age designers Maggy Rouff and Madame Bruyère.

The designs include:
#100 Bruyère. Purple crepe, sheer & grey collar. #162 Maggy Rouff. Butter Color Chffon velvet. #232 wine crepe & velvet; flesh crepe vest & cuffs. #270 yellow crepe; green buttons #297 black satin; cream eylet embroidery over black slip; ermine collar #318 black velvet silver cloth #324 red crepe #423 black velvet; cream lace

These jazz age fashion design sketches were possibly created by Josephine Earle as the blueprint of a final clothing design. The sketches allowed Earle to brainstorm her design ideas for fabric and trim selections and to preview and visualize the movement of the fabric around the body before sewing actual clothing. They were likely used by Earle as a marketing tool in the case of Prêt-à-Porter (ready to wear) fashion, where Earle offered the sketches to a fashion distributor such as a department store or fashion wholesaler as the basis of a potential collection.

These fashion sketches also capture the zeitgeist – the spirit and mood – of the 1920s, when women were empowered by their wartime independence and deliberately flouted the style preferences of their mothers' generation. They cropped their hair and wore linear dresses to the knee that gave them a boyish silhouette, reflecting their newly found freedom with the passage of the women’s suffrage in 1920.

All designs are in very good + condition with light toning to the edges and faint soiling; numbers 270 and 297 have a light brown spot in the lower left margin.

Title: COLLECTION OF EIGHT ORIGINAL HAND-PAINTED JAZZ AGE COUTURE FASHION DESIGNS

Author Name: EARLE, JOSEPHINE(?); Bruyère, MADAME MARIE-LOUISE; ROUFF, MAGGY.

Categories: Ephemera, ORIGINAL ART WORK, [FASHION - WOMEN - 20TH CENTURY], [FASHION - ORIGINAL DESIGNS] , [FASHION - COUTURE], [THE JAZZ AGE],

Publisher: New York, 1920

Size: (10 1/4” x 7

Seller ID: 2828

Keywords: fashion couture fashion illustration original drawing art deco jazz age