GAZETTE DU BON TON: A COLLECTION OF 50 POCHOIR PLATES

By: VOGEL, LUCIEN (editor)

Price: $1,875.00

Quantity: 1 available

Book Condition: Near fine


Fifty 7½” x 9¾” Photomechanical lithograph plates with hand-applied color (pochoir) from the influential French fashion magazine, Gazette du Bon Ton, with representative plates from each of the 8 years of the magazine's existence (1912 – 1925 with a with a hiatus from 1915 to 1920 due to WWI).

The magazine was exclusive, quite expensive and limited to subscribers only. It was printed on fine vergé paper, and used a type cut specifically for the magazine. The first magazine to make fashion - art, and art - fashion, Gazette du Bon Ton contracted with seven of Paris' top couture houses – Cheruit, Doeuillet, Doucet, Paquin, Poiret, Redfern, and Worth to provide exclusive designs that were reproduced for pochoir by a group of artists that Vogel assembled.

Each Gazette du Bon Ton pochoir print is unique because it is created by hand. In the early 20th century, at the peak of pochoir popularity, there were as many as thirty graphic design studios in France that created pochoir prints, and each employed up to 600 workers.

The collection is near fine with faint toning to the edges; Lepape's Pénélope has a faint 2¼” x 1" stain on the right side of the image.

The artists represented and the pochoir plates in this collection include: Georges Barbier, Edouard Garcia Benito, Pierre Brissaud, H. Robert Dammy, Francisco Javier Gosé, Georges Lepape, Charles Loupot, Charles Martin, André Edouard Marty, Pierre Mourgue, Mario Simon, Louis Strimpl, Thayaht (Ernesto Michahelles).

Title: GAZETTE DU BON TON: A COLLECTION OF 50 POCHOIR PLATES

Author Name: VOGEL, LUCIEN (editor)

Categories: Fashion History, FASHION - 20TH CENTURY FRANCE, POCHOIR,

Edition: First

Publisher: Paris, Librairie Centrale des Beaux-Arts: 1912 - 1925

Book Condition: Near fine

Seller ID: 2313

Keywords: POCHOIR FASHION FRENCH FASHION EDWARDIAN ART DECO