Bradley, William H. (artist)
Title THE AULT AND WIBORG COMPANY PRINTING INKS POSTER AUGUST, 1900
Book Condition Near fine
Publisher Cincinnati, New York, Chicago, St. Louis, London August, 1900
Seller ID 1345
8 1/8” x 11 1/2”. A signed Will Bradley letterpress colonial style poster in red, light brown, olive green, red brown and black of a central design of roosters facing each other across an apple tree in a planter, with text above and below, and all within a decorative border. Statement in text on the lower margin of Ault & Wiborg colors used in the poster: Red, 669-20. Light Brown 671-26. Olive Green 672-15. Red Brown, 672-71. Black, 633-61. Ault & Wiborg Company advertisement The Bargain Counter Kind is Never Economical in black on verso. The Ault & Wiborg Company produced and distributed inks and lithograph supplies, and in 1890 began an advertising campaign that used letterpressed poster inserts printed with the very ink colors that the poster was advertising. These poster inserts ran in The Inland Printer and other trade journals such as The Printer and Bookmaker as well as The American Bookmaker. Will Bradley created a series of more than 20 posters for The Ault and Wiborg Company between 1895 and 1900 that were considered some of his finest design work. In acid-free archival mat and backing board. A near fine copy with a narrow line of ink on the left margin edge. Bambace 173; not in Kiehl, Reims, Margolin or VMFA. Scarce.