Bradley, William H. (artist)
Title THE AULT AND WIBORG COMPANY PRINTING INKS: POSTER PIERROT AND PIERRETTE
Book Condition fine
Publisher Cincinnati, Chicago, New York October, 1896
Seller ID 1313
8 3/8” x 11 1/8”. A signed Will Bradley letterpress Art Nouveau poster in purple and black of Pierrot and Pierrette, the clown duo created by the Commedia dell'Arte, with Pierrette in the foreground and Pierrot behind her, with trees in the distance. Statement in text on the lower margin of Ault & Wiborg colors used in the poster: Pansy Bronze, 265=60. and Purple B. 326=64.; the Ault & Wiborg Company logo in red on verso. The Ault & Wiborg Company produced and distributed inks and lithograph supplies, and in 1890 began an advertising campaign that used letterpressed poster inserts printed with the very ink colors that the poster was advertising. These poster inserts ran in The Inland Printer and other trade journals such as The Printer and Bookmaker as well as The American Bookmaker. Will Bradley created a series of more than 20 posters for The Ault and Wiborg Company between 1895 and 1900 that were considered some of his finest design work. In acid-free archival mat and backing board. Bambace 169; not in Kiehl, Reims, Margolin or VMFA. Scarce. Fine.